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Just doing social media is not enough, it must be part of broader plan, analysts say Getting a positive return on investment from a social media campaign is about more than tracking the number of your Facebook fans stanley mug and Twitter followers. Itrsquo about linking the social strategy to measurable business objectives, according to Gartner, which says most businesses arenrsquo;t doing this.A new study released this week from the technology consultancy says that half of Fortune 1000 companies will not receive a worthwhile ROI on their social media strategies this year. The rather basic advice to get more bang for your social media buck: Have a plan, measur stanley cup deutschland e its success and make changes if itrsquo not working. One of the keys is to know what yoursquo;re trying to accomplish, says Scott Nelson, a Gartner analyst who focuses on social media strategies for enterprises. Doing social media because everyone else is doing it is not a strategy.[ Also on InfoWorld: Scrambls puts control of social media back in the hands of users. | Discover whatrsquo new in business applications with InfoWorldrsquo Technology: Application stanley cup s newsletter and our Technology: Microsoft newsletter. ] HOT JOBS: Hottest IT skill CybersecurityMAY THE FOURTH BE WITH YOU: 10 ways to celebrate Star Wars DayNelson says most companies adopt a plan for one of four reasons: to increase revenue, decrease costs, increase satisfaction of customers or employees, or to use it as an exte Kqme Why healthcare could be Google Glass rsquo biggest market
Tuesday 21 January 2014 7:35 amDubairsquo mini-Europe ndash; where it rains and streets are snowyBy: Harriet GreenShareFacebookShare on FacebookXShare on TwitterLinkedInShare on LinkedInWhatsAppShare on WhatsAppEmailShare on EmailDubai, the desert state where luxury comes as standard and temperatures can easily soar over 40 degrees centigrade, will soon have stanley deutschland its first snow-lined streets, in an impressive project called The Heart of Europe.The ambitious ndash; if somewhat zany ndash; Heart of Europe will offer visitors a number of five start luxury hotels, restaurants and all manner of other facilities across six islands: Germany, Austria, Switzerland, Netherlands, Sweden and St. Petersburg.These, along with six additional destinations ndash; Sochi, Belgium, Luxembourg, Gene stanley spain va, Monte Carlo and Poland ndash; will stanley cup all lie under the only outdoor climate controlled areas in the world .Buildings on each island will reflect the architecture of its eponymous country.In a bid to get things as life-like as possible, the $850m development on The World islands will use state-of-the-art German technology to create the worldrsquo first rain and snow-lined streets.The project, which is owned by developer Kleindienst Group, is one of Dubairsquo biggest and most prolific land reclamations. The 6m square foot plot is nine kilometres wide and seven long and will offer 67km of beach front.It follows Dubai s reclaimed island The Palm, upon which sits the opulent Atlantis hotel pic |
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