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As eCommerce merchants look to win the loyalty of customers who are on the fence, stanley mug there are a range of factors that can be make or stanley cup uk break at the point of checkout for these persuadable consumers.For PYMNTS study At The Checkout: Deal-Chasers Versus Loyal Customers, created in collaboration with聽checkout, we surveyed more than 2,000 U.S. consumers to better understand what factors they consider before checking out, how they relate to different technologies and what the key drivers of loyalty are. The results illuminated many ways that merchants can secure the loyalty of persuadable customers.The study designated three distinct personas of online shoppers 鈥?deal-chasers, persuadable consumers and loyal customers, with the categ stanley kubek ories accounting for 38%, 36% and 26% of shoppers respectively, per consumers self-identification.While overall these groups tend to value different checkout features to similar degrees, there are certain ones that are especially important to specific personas. For instance, while only 48% of persuadable customers believe it is important to be able to access their digital profile, 62% of loyal customers said the same.While loyal customers may already be decided about where they like to shop, and while deal chasers will just go wherever they can get the best price or value, persuadable customers represent an especially appealing demographic for retailers, open to trying new merchants without necessarily demanding steep discounts.The study identified which Qizx Congressional Republicans Say They Will Move To Strike Down CFPB Arbitration Rule
About 45 percent of smartphone owners would be very willing or somewhat willing for retailers to send messages to their smartphone, according to recent research from Voice of the Customer specialist eDigitalResearch.Of the 1,300 smartphone owners that were surveyed, 33 percent believe that personalized messages that were sent while shopping would likely or very likely influence their purchase decisions. Apple subtly introduced iBeacon technology into the market at the end of 2013, Derek Eccleston, Commercial Director at eDigitalResearch kubki stanley said. As retailers and brands get to grips with what it is and h stanley termoska ow it works, consumer opinion demonstrates that it could potentially revolutionize the in-store and high street shopping experience. Whats Hot is aggregated content. PYMNTS claims no responsibility for the accuracy of kubki stanley the content published by the original source. |
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