618之后，美团的零售牌局重排

huanghelou520

618刚结束，美团零售就开始新一轮的提速。

6月23日，美团宣布将全面拓展即时零售，推动零售新业态提质升级。区别于常规的业务优化，这次是美团对即时零售业务全线升级。

一个是以“美团闪购”和“小象超市”为代表的即时零售业务，需要快速拓城、扩仓、提品类，持续提升用户侧供给力；另一个是，在现有基础上，依托美团优选既有的仓配与供应链体系，深耕生鲜食杂这一高频刚需品类，增强本地零售的“基础设施”。

升级的另一面，是资源的重新分配。起家于社区团购的美团优选将进一步转型升级，在优势区域集中资源，释放组织与仓配效率。黑料社区

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