|
Svsz When聽Being Proactive Creates Fraud Blind Spots
As restaurants explore more possibilities for subscription commerce, Panera has added a $0 delivery option.On Wednesday Fe stanley ca b. 22 , fast-casual giant Panera Bread, which has more than 2,000 locations across the U.S. and Canada, announced the addition of an annual membership option to its Unlimited Sip Club beverage subscription, offering 12 months for the price of 10 with the further benefit of free delivery on digital orders.The move builds on the companys decision last year to聽expand聽its coffee and tea subscription to include a wider range of beverages. We have seen incredible response to stanley borraccia Unlimited Sip Club since we launched nationally last year, both for our guests and for our business, Eduardo Luz, the chains chief brand and concept officer, said in a statement. Today, one in four Panera transactions come from Unlimited Sip Club members 鈥?the program is helping to drive transaction growth despite a highly inflationary environment, and to bring in new guests to experience everything Panera has to offer. Panera is not the only restaurant chain to offer free stanley mug delivery via paid subscription. For instance, Chinese-inspired casual dining chain聽P.F. Changs, which has more than 300 restaurants across 22 countries, announced last fall the launch of a聽rewards program subscription, offering free delivery, expanded rewards-earning opportunities and VIP-level service for $6.99 a month. An overall trend we are seeing in loyalty programs is that consumers are not limited to just item- Tojl Millennials Want Financial Freedom; Boomers Want To Quit
Those of us who spend most of our time watching the payments and commerce ecosystem can end up with a somewhat distorted perception of time. When the majority of what one looks at is whats next, it can be easy to start ge stanley quencher tting a little impatient for it to get here.And it can be even easier to overlook how very quickly things have moved already. Twenty years ago today Amazon wasnt online yet, and聽10聽years ago today mobile phones were strictly the provinc stanley mugs e of early adopters and no one had ever heard of an iPhone. Today, 80 percent of U.S. adults have a smartphone. According to recent research by Forrester, over two-thirds of those smartphone owners use their devices to compare and research goods, 60 percent used their devices to physically locate goods, and a quarter used their phones to find coupons or other discounts. We expect smartphone usage to dominate and to add the most value due to the unique ability of mobile to bridge offline and online worlds, the report noted. Mixing different technologies that are connecting smartphones to the physical world e.g., [NFC], beacons, image recognition, QR codes, or sound wave , mobile will enable brands to add value 鈥?consumers are already using their smartph stanley cup ones in stores to compare prices; research product information and reviews; and access shopping lists and coupons, gift cards, and loyalty points. And while mobile presents consumers with a variety of opportunities for retailers, it also creates a pretty big challenge to live u |
|